Disney-Star and Viacom share the spoils in 5 billion-dollar-plus IPL rights deal

Cricket

The world’s richest cricket league has just got a lot richer. Disney-Star* has retained the IPL TV rights for the Indian subcontinent, Viacom-Reliance has won the digital rights across two categories in the subcontinent as well as rights across three regions globally (Australia and New Zealand, the UK, and South Africa), and Times Internet has won two other global regions (the Middle East, and the USA) to add up to a deal worth over US$5 billion.

*ESPNcricinfo and Disney-Star are part of the Walt Disney Company.

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