7:12 AM ET Knowing what your consumer wants and adapting your product to suit their needs is a key goal for any business. Each generation of iPhone has been adapted based on data gathered by Apple, with the aim of giving the consumer the next ground-breaking development — even if they didn’t know they needed

10:34 AM ET The Toro Rosso name could disappear at the end of the Formula One season with the Italy-based team seeking to race in the future as Alpha Tauri, a fashion brand also owned by Red Bull. Speedweek.com quoted Red Bull’s motorsport consultant Helmut Marko as saying at last weekend’s Russian Grand Prix that

5:43 AM ET Ferrari legend Ross Brawn has warned his former team it will need to carefully manage the dynamic between Sebastian Vettel and Charles Leclerc to prevent an all-out civil war. The pair were embroiled in controversy at the Russian Grand Prix. At the start, Vettel had got past Lewis Hamilton and used the

9:03 AM ET Ferrari should have been celebrating a fourth straight victory after the Russian Grand Prix. The Italian team not only handed victory to Mercedes on a silver platter, but it spent the evening of the race explaining and defending its controversial and clumsily-executed team orders between Sebastian Vettel and Charles Leclerc. Our F1

8:39 AM ET Sebastian Vettel made his feelings about modern-day Formula One clear after his car ground to a halt midway through the Russian Grand Prix. The four-time world champion, whose Ferrari had suffered a failure of the complex MGU-K system, opened his radio channel to say simply: “Bring back the f—ing V12s!” It was

6:31 AM ET Victory at the Russian Grand Prix moved Lewis Hamilton even closer to a sixth title, one which would place him outright second on the all-time list behind Michael Schumacher. The British driver is 73 points clear of Mercedes teammate Valtteri Bottas with 130 to play for in the final five races. Each

12:03 PM ET Kevin Magnussen and Haas team boss Guenther Steiner have hit out at the Russian Grand Prix race stewards for a “B.S.” penalty which nearly cost the Dane a top-ten finish in Sochi. Magnussen was holding off Sergio Perez for seventh when he ran wide at Turn 2. Ahead of the race it

9:30 AM ET Nate Saunders Close F1 Associate Editor • Previously worked in rugby union and British Superbikes • History graduate from Reading University• Joined ESPNF1 in February 2014 Laurence Edmondson Close F1 Editor • Joined ESPN in 2009• An FIA accredited F1 journalist since 2011 Sebastian Vettel’s Russian Grand Prix ended with a power failure midway through the race,

12:10 PM ET Charles Leclerc is on quite a run at the moment. The Monaco native looks unbeatable on Saturdays and claimed another pole position ahead of the Russian Grand Prix. Our round-up of all things good and bad in qualifying must start with the grid’s in-form driver. The new Baby Schumi? Early in Sebastian

11:13 AM ET Mercedes has dismissed four employees and disciplined three others at its Formula One headquarters for racist abuse to another employee. The employees were dismissed from the team’s UK base at Brackley on Aug. 2 following an investigation into a complaint. Mercedes found the staff members in breach of its diversity and equality